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Alec Barr is a respected a tenured leader in the world of human-centred design in the field of communications. With 11 years of experience in the Experience Design space, Alec has led award winning teams and given lectures at the Queensland University of Technology on topics as diverse as “The Behavioural Science of Covid-19” and “The Lie of Data Security & Privacy”. He specialises in the practical application of behavioural economics tactics to deisgn solution to digital products that make the more usable and desirable for the end-consumer.