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Sebastian Roca

Influence At Work, UK

Biography

Sebastian, an Associate Behavioral Scientist at Influence At Work, a consultancy founded by Robert Cialdini and Steve Martin, specializes in applying behavioral insights to the consumer, pharmaceutical, and financial sectors. He holds a master’s degree in Behavioral Science from the London School of Economics and is a qualified Peruvian solicitor with over seven years of experience in complex negotiations, including M&As, financing, and legal analysis. Sebastian’s prior roles have covered the energy, financial, and commercial sectors, and he is fluent in both English and Spanish.

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